Our Story

 

Alexandra Beth is fast becoming known for her inspired line that embraces a distinct and edgy fashion sense. In both vibrant and subtle combinations, her collection includes ultra soft leathers, finished metals and radiant stones of pastel colors and brilliant hues, a glamorous consortium of color to appeal to those of all styles, from the rocker to the sophisticate. Her distinguished designs perfectly meld everyday simplicity with bold glamour, comprising a collection that is beautiful and wearable at relatable prices for women of all ages.

Growing up in Potomac, Maryland, Alexandra Beth is a self-made artist who embraced painting, drawing, beading and sewing at an early age. She successfully completed her first order at the age of 15, selling 90 necklaces to a chain of regional boutiques and continuing to create and sell pieces through high school and college.

A graduate of the Goizueta School of Business at Emory University, Alexandra Beth credits her business degree with moving her budding collection from her dorm room to New York City, combining her business background with her artistic talents to launch Alexandra Beth Designs.

Upon arrival, she became the youngest member of a SOHO-based designer collective and established an Internet presence, www.AlexandraBeth.com. Her entreprenual spirit found her plucked from a designer’s casting call by the New York City historic Fifth Avenue store, Henri Bendel. The buyers invited Alexandra Beth to become part of the coveted group of designers to host trunk shows throughout the year and ultimately purchased her line of bracelets. Bloomingdale’s followed suit, purchasing her bracelets and inviting Alexandra Beth as a frequent trunk show host at the 59th Street flagship store.

This evolving entrepreneur and designer has created her brand’s identity with a keen eye for style and design, cultivating an international following. Her line has been celebrated in InStyle, Seventeen, The Washinton Post, Redbook, O: The Oprah Magazine, People StyleWatch, Good Housekeeping, ABC-TV, Daily Candy and more